Altair
The marketing data layer Slate never had.
Altair connects Slate and GA4 into one model of the student journey, so you can see what drives enrollment and what doesn’t.
Sources
- SlateApplicants, stages, outcomes
- GA4Sessions, sources, events
- Paid mediaSpend and delivery
Altair
One model of the student journey, from first visit to deposit, with higher ed metric definitions built in.
Answers
- Brand & Search
- Student Journey
- Funnel
- Paid Media
Two systems. One student. No shared view.
Slate is where enrollment lives. GA4 is where marketing lives. Every team has wanted the layer that joins them, and ended up with spreadsheets and last-touch guesses instead.
Altair is that layer. It reports marketing in the outcomes leadership asks about: applications, efficiency, and return. First answers arrive within days of setup.
Altair / Brand & Search
Brand Demand Index
48.0
+3.1 YoY
App rate · organic
28.7%
+1.9 YoY
Unaided applicants
4,392
+412 YoY
Applications by acquisition cohort
Same year1 yr prior2 yrs prior3+ yrs
- FY246,047
- FY255,868
- FY264,065
29% of FY26 applicants first engaged a year or more before applying. Last-touch reporting never credits that.
- Brand & Search
- Brand demand and organic search, tied to the applicants they produce.
- Student Journey
- The full path from first visit to deposit.
- Funnel
- Conversion by source, program, and term.
- Paid Media
- Spend measured against applications, not clicks.
Be among the first on Altair.
We're onboarding a small group of institutions running Slate and GA4.